Guar gum is derived from the grinding of seeds from guar, an herbaceous plant of the Leguminaceae family typical of India and Pakistan, used locally for eating for centuries Guar gum has hair moisturising and softening properties.
Plant keratin is made of 18 amino acids from wheat, maize and soya perfectly dosed to favour protein restoration and acts on damaged sections, strengthening hair fibres. Plant keratin makes hair moisturised, easy to untangle and glowing.
Ginseng has been used for thousands of years nearly all ancient civilisations, and to this day it has a central role in Traditional Chinese Medicine. Ginseng brings benefits to the cardiovascular system and to the regulation of cellular metabolism; thanks to these effects, it nourishes and strengthens hair from the root.
Vitamin E or tocopherol is an essential vitamin nutrient, vital for man, present in many plants, for example in fruit, cereals and especially in wheat germ oil. Vitamin E is a fat-soluble antioxidant that can accumulate between fats and block the formation of free radicals.